100 Fascinating People, Places and Facts

The Oregon Department of Forestry’s NASF #CentennialChallenge theme is Oregon Forestry: 100 Fascinating People, Places and Facts. The project aims to engage Oregonians in a fun and informative way that encourages them to learn more about the diverse array of people, places, and historical events that define forestry in Oregon.

Theme: Oregon Forestry: 100 Fascinating People, Places and Facts

Delivery: 100 Instagram posts across five categories (one for each day of the work week)—Forest History, People in Forestry, Places to Visit, Forest Facts, and Forestry Fun for kids. Content was also posted daily to a website dedicated to this campaign to provide an alternative to social media for accessing the content.

Timeframe: April 13—August 28, 2020 (20 weeks)

By the numbers:

• The 100 posts on Instagram generated more than 8,000 likes and comments. Posts in the “Forest History” category generated the most engagement.
• During the campaign, we saw a 27% increase in followers, with an average increase of 4.7% per week.
• The webpage was viewed 1,840 times during the campaign.